Movement Matters
About mi|im
We are mi|im, a movement intelligence company passionate about bringing to life insights previously hidden in assumptions or undiscovered altogether. By adding context and removing the noise, stories are revealed about how people flow through spaces.
The significance of movement drives our mission and purpose. We believe that the missing piece to digitizing the world is through turning movement into measurable,
reportable data you can interact with, query and most importantly, learn from. mi|im is here to build and deliver quality products that measure what matters and make an impact.
Our Product
Movement Imaging
Our propriety technology creates a digital 2D floor plan of the space. The floor plan is composed of squares on a grid that is to scale and complete with structural context.
We convert individuals moving around the building into dots moving through the squares of the gridded floor plan. Video is captured and tethered to the squares of the floor plan to allow for optimal field of view of what is happening in your space.
Movement That Matters
We understand that not all squares in your space are created equal – context matters. We define a collection of squares to set context associated with that block. As dots engage with blocks the interaction is recorded as sessions. As dots move from one block to the next, we capture this ordered path through your space.
Define patterns out of the collection of all movement and filter to what matters to you. Index into the motion of your space, be alerted when the pattern occurs, and review occurrences over time.
What mi|im Can Do For You
mi|im digitizes your physical spaces to enable analytics akin to those currently available for e-commerce. You are able to expose key data points about product, customers, staff, and lay out. This data provides a deeper understanding of how your product and business is performing and how to make it better.
- Optimize Product Placement
- Optimize Space Flow
- Investigate Incidents
- Analyze Visitor Movement
- Improve Visitor Engagement
- Train Staff
- Respond to Events
- Investigate Interactions
Turn your space into a mi|im enabled location
Contact our team to learn more about how mi|im makes your locations smarter, safer, and more innovative.
Get a DemoDelivery 2022
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mi|im
#01Warehouse Installation
Salt Lake City, UT, USA
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mi|im
#02November Retail Installation
Newport Beach, CA, USA
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mi|im
#03December Retail Installation
New York City, NY, USA
Delivery 2023
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mi|im
#01January Retail Installation
New York City, NY, USA
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mi|im
#02Reserved for a Future Installation
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mi|im
#03Reserved for a Future Installation
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mi|im
#04Reserved for a Future Installation
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mi|im
#05Reserved for a Future Installation
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mi|im
#06Reserved for a Future Installation
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mi|im
#07Reserved for a Future Installation
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mi|im
#08Reserved for a Future Installation
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mi|im
#09Reserved for a Future Installation
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mi|im
#10Reserved for a Future Installation
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Frequently Asked
Questions
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How do I get a demo?
We invite you into our workshop in Salt Lake City, UT for a personalized demo. Our passionate team will walk you through the power of movement intelligence. We’ll soon have the opportunity to come to you, but for now, we’d love to host you and your team.
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Why do dots represent the movement of people?
Dots remove distracting visual details to help signal what matters most. People are represented the same way in motion space (as blue dots). Video is available for visual inspection of what is happening in the space.
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Can mi|im be installed in outdoor locations?
mi|im is only available for indoor spaces.
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How do you pronounce mi|im?
mi|im is said like “mime” and rhymes with “time”. mi|im is an acronym for movement imaging intelligence that matters. The meaning behind mi|im does not stop at the acronym. The word was chosen because like the performance mimes, a myriad of stories can be told through movement.